Social Post Instagram Take Over

Instagram posts for iHeartRadio's "Halloween Radio" takeover, emphasizing a playful yet spooky theme through original illustrations of Halloween icons, dynamic typography, and vibrant colors like orange, black, purple, and green. Each post integrates iHeartRadio’s branding subtly, featuring countdowns to launch, user engagement polls, behind-the-scenes glimpses of DJs in costume, and high-quality event photography. Designed to maximize audience interaction, the posts invite viewers to vote on favorite Halloween tunes, anticipate special broadcasts, and delve into Halloween-themed content. The portfolio demonstrates a cohesive strategy to boost engagement and listenership during the Halloween season, fostering a memorable and festive experience for followers of "Halloween Radio."

  • IHeartRadio

  • Lead Designer: Asia Gordon
    Creative Director: Marco Ruesta 
    Audio: Rick Roo

  • Adobe Creative Suite

    After Effects